000			02134 a2200289 4500
001			1138943940
005			20250317100355.0
008			250312042015GB eng
020			_a9781138943940
037			_bTaylor & Francis _cGBP 47.99 _fBB
040			_a01
041			_aeng
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100	1		_aSheila Wright
245	1	0	_aCompetitive Intelligence, Analysis and Strategy _bCreating Organisational Agility
250			_a1
260			_aOxford _bRoutledge _c20150718
300			_a248 p
520			_bThe Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
999			_c567 _d567