000 02738 a2200601 4500
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008 250312042017GB 7 eng
020 _a9781351470445
037 _bTaylor & Francis
_cGBP 42.99
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040 _a01
041 _aeng
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100 1 _aRodanthi Tzanelli
245 1 0 _aMega-Events as Economies of the Imagination
_bCreating Atmospheres for Rio 2016 and Tokyo 2020
250 _a1
260 _aOxford
_bRoutledge
_c20171010
300 _a246 p
520 _bAtmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place’s social and cultural rhythms, when the eyes of the world are turned on it? Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the ‘Olympic City’ is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically ‘engineer’ native cultures as utopias. Thus, it is explored as to how Rio and Tokyo’s "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging. Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies.
999 _c5863
_d5863