| 000 | 01262 a2200301 4500 | ||
|---|---|---|---|
| 001 | 1138832391 | ||
| 005 | 20250317100355.0 | ||
| 008 | 250312042016GB eng | ||
| 020 | _a9781138832398 | ||
| 037 |
_bTaylor & Francis _cGBP 49.99 _fBB |
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| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aKJS _2thema |
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| 072 | 7 |
_aKJS _2bic |
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| 072 | 7 |
_aJMJ _2bic |
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_aBUS016000 _2bisac |
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_aBUS043060 _2bisac |
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_a658.8342 _2bisac |
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| 100 | 1 | _aGordon Foxall | |
| 245 | 1 | 0 |
_aConsumer Behaviour (RLE Consumer Behaviour) _bA Practical Guide |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20161123 |
||
| 300 | _a210 p | ||
| 520 | _bThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice. | ||
| 999 |
_c605 _d605 |
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