| 000 | 01264 a2200301 4500 | ||
|---|---|---|---|
| 001 | 1317565908 | ||
| 005 | 20250317100355.0 | ||
| 008 | 250312042014GB eng | ||
| 020 | _a9781317565901 | ||
| 037 |
_bTaylor & Francis _cGBP 49.99 _fBB |
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| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aKJS _2thema |
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| 072 | 7 |
_aKJS _2bic |
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_aJMJ _2bic |
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_aBUS016000 _2bisac |
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_aBUS043060 _2bisac |
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_a658.8342 _2bisac |
|
| 100 | 1 | _aGordon Foxall | |
| 245 | 1 | 0 |
_aConsumer Behaviour (RLE Consumer Behaviour) _bA Practical Guide |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20141205 |
||
| 300 | _a210 p | ||
| 520 | _bThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. | ||
| 999 |
_c606 _d606 |
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