000			01796 a2200373 4500
001			1351796682
005			20250317111624.0
008			250312042017GB 18 eng
020			_a9781351796682
037			_bTaylor & Francis _cGBP 42.99 _fBB
040			_a01
041			_aeng
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100	1		_aDirk Remley
245	1	0	_aNeuroscience of Multimodal Persuasive Messages _bPersuading the Brain
250			_a1
260			_aOxford _bRoutledge _c20170316
300			_a172 p
520			_bIn this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
999			_c6066 _d6066