000			01900 a2200241 4500
001			1317253531
005			20250317111628.0
008			250312042015GB eng
020			_a9781317253532
037			_bTaylor & Francis _cGBP 48.99 _fBB
040			_a01
041			_aeng
072	7		_aJP _2thema
072	7		_aJP _2bic
072	7		_aPOL000000 _2bisac
072	7		_a352.23097 _2bisac
100	1		_aDiane J. Heith
245	1	0	_aPresidential Road Show _bPublic Leadership in an Era of Party Polarization and Media Fragmentation
250			_a1
260			_aOxford _bRoutledge _c20151203
300			_a192 p
520			_bIn The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.
999			_c6499 _d6499