000			02068 a2200301 4500
001			1351909045
005			20250317111629.0
008			250312042017GB eng
020			_a9781351909044
037			_bTaylor & Francis _cGBP 51.99 _fBB
040			_a01
041			_aeng
072	7		_aKJS _2thema
072	7		_aKFFK _2thema
072	7		_aKJS _2bic
072	7		_aKFFK _2bic
072	7		_aBUS041000 _2bisac
072	7		_aBUS000000 _2bisac
072	7		_a332.10688 _2bisac
100	1		_aGeorg Wuebker
245	1	0	_aPrice Management in Financial Services _bSmart Strategies for Growth
250			_a1
260			_aOxford _bRoutledge _c20170302
300			_a480 p
520			_bThe financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ„¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.
700	1		_aJens Baumgarten _4A01
700	1		_aMartin Koderisch _4A01
999			_c6508 _d6508