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| 001 | 1351730509 | ||
| 005 | 20250317100356.0 | ||
| 008 | 250312042018GB 74 eng | ||
| 020 | _a9781351730501 | ||
| 037 |
_bTaylor & Francis _cGBP 43.99 _fBB |
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| 040 | _a01 | ||
| 041 | _aeng | ||
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_a658.575 _2bisac |
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| 100 | 1 | _aMary Haropoulou | |
| 245 | 1 | 0 | _aDecision-making for New Product Development in Small Businesses |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20181207 |
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| 300 | _a180 p | ||
| 520 | _bWhat goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data. | ||
| 700 | 1 |
_aClive Smallman _4A01 |
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| 999 |
_c725 _d725 |
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