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020 _a9781317567745
037 _bTaylor & Francis
_cGBP 37.99
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040 _a01
041 _aeng
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100 1 _aNeil Wrigley
245 1 0 _aStore Choice, Store Location and Market Analysis (Routledge Revivals)
250 _a1
260 _aOxford
_bRoutledge
_c20141014
300 _a378 p
520 _bThis book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.
999 _c7396
_d7396