000			02052 a2200505 4500
001			1351795805
005			20250317111639.0
008			250312042017GB eng
020			_a9781351795807
037			_bTaylor & Francis _cGBP 22.99 _fBB
040			_a01
041			_aeng
072	7		_aGTC _2thema
072	7		_aJPWC _2thema
072	7		_aKJSP _2thema
072	7		_aNH _2thema
072	7		_aJBCT _2thema
072	7		_aKNTP2 _2thema
072	7		_aKNT _2thema
072	7		_aCFG _2thema
072	7		_aJW _2thema
072	7		_a1KBB _2bisac
072	7		_aGTC _2bic
072	7		_aJPVL _2bic
072	7		_aKJSP _2bic
072	7		_aH _2bic
072	7		_aJFD _2bic
072	7		_aKNTJ _2bic
072	7		_aKNTY _2bic
072	7		_aCFGR _2bic
072	7		_aJW _2bic
072	7		_a1KBB _2bisac
072	7		_aPOL049000 _2bisac
072	7		_aBUS043010 _2bisac
072	7		_aBUS052000 _2bisac
072	7		_aLAN004000 _2bisac
072	7		_aLAN009000 _2bisac
072	7		_a658.45 _2bisac
100	1		_aPhil Graham
245	1	0	_aStrategic Communication, Corporatism, and Eternal Crisis _bThe Creel Century
250			_a1
260			_aOxford _bRoutledge _c20170508
300			_a132 p
520			_bThis book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
999			_c7404 _d7404