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020 _a9781317380177
037 _bTaylor & Francis
_cGBP 49.99
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040 _a01
041 _aeng
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100 1 _aMike Robinson
245 1 0 _aTourism at the Olympic Games
_bVisiting the World
250 _a1
260 _aOxford
_bRoutledge
_c20171002
300 _a130 p
520 _bGoing far beyond being just a mega sport event, the Olympic Games are, and have been in the past, important settings for tourism and cultural change. Hosting the Olympic Games presents a unique opportunity for countries to promote, regenerate, and develop cities and regions, and to firmly locate them within an increasingly competitive global tourism marketplace. From Athens to Rio de Janeiro, Olympic landmark buildings, ‘districts’, and ‘parks’ have permanently transformed cities and regions, and gained tremendous material and symbolic value as tourist attractions. On another level, the Olympic Games produce a kaleidoscopic range of intangible and quasi-religious engagements with place and spectacle. They have a tremendous impact on the image of the host country, while invoking collective memories and touching on emotions such as suspense, compassion, togetherness, and pride. Tourism has also become a major watchword in ongoing debates on the ‘legacy’ of the Olympic Games, and it deeply penetrates discourses on social justice and cultural change on a local, national and global scale. This book was originally published as a special issue of the Journal of Tourism and Cultural Change.
700 1 _aJosef Ploner
_4B01
999 _c7580
_d7580