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005			20250317111642.0
008			250312042016GB eng
020			_a9781317005087
037			_bTaylor & Francis _cGBP 51.99 _fBB
040			_a01
041			_aeng
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100	1		_aJim Shorthose
245	1	0	_aUnderstanding Creative Business _bValues, Networks and Innovation
250			_a1
260			_aOxford _bRoutledge _c20160217
300			_a358 p
520			_bFrom authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.
700	1		_aNeil Maycroft _4A01
999			_c7698 _d7698