000 02139 a2200373 4500
001 1351875876
005 20250317111643.0
008 250312042017GB eng
020 _a9781351875875
037 _bTaylor & Francis
_cGBP 56.99
_fBB
040 _a01
041 _aeng
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100 1 _aAlexis Weedon
245 1 0 _aVictorian Publishing
_bThe Economics of Book Production for a Mass Market 1836-1916
250 _a1
260 _aOxford
_bRoutledge
_c20170302
300 _a232 p
520 _bDrawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication.
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