000			01930 a2200325 4500
001			1032921366
005			20250328151419.0
008			250324042024GB eng
020			_a9781032921365 _qBC
037			_bTaylor & Francis _cGBP 36.99 _fBB
040			_a01
041			_aeng
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072	7		_aKCM _2thema
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072	7		_aBUS002000 _2bisac
072	7		_aBUS000000 _2bisac
072	7		_a659.1091724 _2bisac
100	1		_aEmmanuel C. Alozie
245	1	0	_aAdvertising in Developing and Emerging Countries _bThe Economic, Political and Social Context
250			_a1
260			_aOxford _bRoutledge _c20241014
300			_a346 p
520			_bThis indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
999			_c8007 _d8007