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| 001 | 1040290884 | ||
| 005 | 20250328151424.0 | ||
| 008 | 250324042024GB eng | ||
| 020 |
_a9781040290880 _qEA |
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| 037 |
_bTaylor & Francis _cGBP 33.99 _fBB |
||
| 040 | _a01 | ||
| 041 | _aeng | ||
| 072 | 7 |
_aJBCT _2thema |
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_aNH _2thema |
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_aJFD _2bic |
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_aH _2bic |
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_aSOC052000 _2bisac |
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| 072 | 7 |
_a658.834 _2bisac |
|
| 100 | 1 | _aSean Nixon | |
| 245 | 1 | 0 |
_aHard Looks _bMasculinities, Spectatorship and Contemporary Consumption |
| 250 | _a1 | ||
| 260 |
_aOxford _bRoutledge _c20241101 |
||
| 300 | _a252 p | ||
| 520 | _bHard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. the author skilfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture. Focusing on the emergence in the mid-1980s of a wide range of new representations of masculinity in the retail, advertising and publishing industries, the author analyses the practices and derives used to underpin the production and circulation of this imagery. The author traces the novelty of these commercially produced representations and analyses their role in producing a space for an ambivalent masculine sexual identity. Drawing strongly on contemporary cultural theory, Hard Looks combines stimulating theoretical debates on representation and cultural identity with authoritative empirical research on the media and retail industries. This lively and innovative study will prove essential reading for sociologists interested in the study of men and masculinities and students of culture, media and gender studies. | ||
| 999 |
_c8401 _d8401 |
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