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008			250324022025GB 90 eng
020			_a9781040308196 _qEA
037			_bTaylor & Francis _cGBP 64.99 _fBB
040			_a01
041			_aeng
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100	1		_aKara Alaimo
245	1	0	_aPitch, Tweet, or Engage on the Street _bHow to Practice Global Public Relations and Strategic Communication
250			_a3
260			_aOxford _bRoutledge _c20250228
300			_a380 p
520			_bThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns. Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries. This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets. Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221
999			_c8633 _d8633