Hired to Fight, Hired to Win (Record no. 1372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01523 a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1138786365 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042015GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138786363 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 49.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JPHF |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 1KBB |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JPHF |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 1KBB |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | POL000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | POL008000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 324.70973 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dennis W. Johnson |
| 245 10 - TITLE STATEMENT | |
| Title | Hired to Fight, Hired to Win |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20150625 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs , highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post- Citizens United world. |
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