Multimediated Rhetoric of the Internet (Record no. 2016)

MARC details
000 -LEADER
fixed length control field 02083 a2200397 4500
001 - CONTROL NUMBER
control field 1138306029
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317100408.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042017GB 32 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138306028
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 48.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
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Subject category code LAN015000
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Subject category code COM060080
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072 7# - SUBJECT CATEGORY CODE
Subject category code 302.231
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Carolyn Handa
245 10 - TITLE STATEMENT
Title Multimediated Rhetoric of the Internet
Remainder of title Digital Fusion
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20170616
300 ## - PHYSICAL DESCRIPTION
Extent 200 p
520 ## - SUMMARY, ETC.
Expansion of summary note This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.

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