Strategic Public Relations Management (Record no. 3021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02103 a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1317625293 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042015GB 65 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317625292 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 84.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | GTC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JBCT |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | NH |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | GTC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JFD |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | H |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS024000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS052000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | LAN004000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 659.2 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Erica Weintraub Austin |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Public Relations Management |
| Remainder of title | Planning and Managing Effective Communication Campaigns |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20150220 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 398 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bruce E. Pinkleton |
| Relationship | A01 |
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