Through the Healing Glass (Record no. 3162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01999 a2200325 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1317562615 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042016GB 25 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317562610 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 55.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMX |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMA |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TN |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMX |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | AMA |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TN |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | ARC005000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | ARC000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 720.103 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | John Sadar |
| 245 10 - TITLE STATEMENT | |
| Title | Through the Healing Glass |
| Remainder of title | Shaping the Modern Body through Glass Architecture, 1925-35 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20160212 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | In the mid-1920s a physiologist, a glass chemist, and a zoo embarked on a project which promised to turn buildings into medical instruments. The advanced chemistry of "Vita" Glass mobilised theories of light and medicine, health practices and glassmaking technology to compress an entire epoch’s hopes for a healthy life into a glass sheet – yet it did so invisibly. To communicate its advantage, Pilkington Bros. spared no expense as they launched the most costly and sophisticated marketing campaign in their history. Engineering need for "Vita" Glass employed leading-edge market research, evocative photography and vanguard techniques of advertising psychology, accompanied by the claim: "Let in the Health Rays of Daylight Permanently through "Vita" Glass Windows." This is the story of how, despite the best efforts of two glass companies, the leading marketing firm of the day, and the opinions of leading medical minds, "Vita" Glass failed. However, it epitomised an age of lightness and airiness, sleeping porches, flat roofs and ribbon windows. Moreover, through its remarkable print advertising, it strove to shape the ideal relationship between our buildings and our bodies. |
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