Dictionary of Advertising and Marketing Concepts (Record no. 4435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01251 a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1315430525 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317111604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042016GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315430522 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 39.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | GTC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | GTC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | LAN004000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 658.8003 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arthur Asa Berger |
| 245 10 - TITLE STATEMENT | |
| Title | Dictionary of Advertising and Marketing Concepts |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20160701 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 143 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals. |
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