Neuroscience of Multimodal Persuasive Messages (Record no. 6065)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01796 a2200373 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1351796674 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317111624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042017GB 18 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351796675 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 42.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
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| Subject category code | GTC |
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| Subject category code | JMR |
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| Subject category code | CFD |
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| Subject category code | GTC |
| Source | bic |
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| Subject category code | JMR |
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| Subject category code | JMM |
| Source | bic |
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| Subject category code | CFD |
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| Subject category code | LAN015000 |
| Source | bisac |
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| Subject category code | LAN009000 |
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| Subject category code | BUS007000 |
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| Subject category code | LAN004000 |
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| Subject category code | PSY008000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | PSY020000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 153.852 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dirk Remley |
| 245 10 - TITLE STATEMENT | |
| Title | Neuroscience of Multimodal Persuasive Messages |
| Remainder of title | Persuading the Brain |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20170316 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 172 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments. |
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