Presidential Road Show (Record no. 6499)

MARC details
000 -LEADER
fixed length control field 01900 a2200241 4500
001 - CONTROL NUMBER
control field 1317253531
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317111628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042015GB eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781317253532
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 48.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code JP
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code JP
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code POL000000
Source bisac
072 7# - SUBJECT CATEGORY CODE
Subject category code 352.23097
Source bisac
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Diane J. Heith
245 10 - TITLE STATEMENT
Title Presidential Road Show
Remainder of title Public Leadership in an Era of Party Polarization and Media Fragmentation
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20151203
300 ## - PHYSICAL DESCRIPTION
Extent 192 p
520 ## - SUMMARY, ETC.
Expansion of summary note In The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.

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