Price Management in Financial Services (Record no. 6508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02068 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1351909045 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317111629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042017GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781351909044 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 51.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KFFK |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KFFK |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS041000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 332.10688 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Georg Wuebker |
| 245 10 - TITLE STATEMENT | |
| Title | Price Management in Financial Services |
| Remainder of title | Smart Strategies for Growth |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20170302 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ„¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jens Baumgarten |
| Relationship | A01 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martin Koderisch |
| Relationship | A01 |
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