Truth in Marketing (Record no. 7667)
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|---|---|
| fixed length control field | 01899 a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1317535057 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317111642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042016GB 40 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781317535058 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 22.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
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| Subject category code | KJSM |
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| Source | thema |
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| Subject category code | GTC |
| Source | thema |
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| Subject category code | KJSM |
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| Subject category code | KJSA |
| Source | bic |
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| Subject category code | KJMV7 |
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| Subject category code | GTC |
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| Subject category code | BUS000000 |
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| Subject category code | BUS008000 |
| Source | bisac |
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| Subject category code | BUS043000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS016000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043060 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 174.4 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thomas Anker |
| 245 10 - TITLE STATEMENT | |
| Title | Truth in Marketing |
| Remainder of title | A theory of claim-evidence relations |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20160331 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 142 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR. |
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