Development of Scientific Marketing in the Twentieth Century (Record no. 771)

MARC details
000 -LEADER
fixed length control field 01038 a2200253 4500
001 - CONTROL NUMBER
control field 113863011X
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317100357.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042017GB eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138630116
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 62.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code NH
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code HB
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code HIS000000
Source bisac
072 7# - SUBJECT CATEGORY CODE
Subject category code MED039000
Source bisac
072 7# - SUBJECT CATEGORY CODE
Subject category code 338.4761510904
Source bisac
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jean-Paul Gaudilliere
245 10 - TITLE STATEMENT
Title Development of Scientific Marketing in the Twentieth Century
Remainder of title Research for Sales in the Pharmaceutical Industry
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20170207
300 ## - PHYSICAL DESCRIPTION
Extent 288 p
520 ## - SUMMARY, ETC.
Expansion of summary note The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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