Advertising in Developing and Emerging Countries (Record no. 8007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01930 a2200325 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1032921366 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328151419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324042024GB eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032921365 |
| Qualifying information | BC |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 36.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJK |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KCM |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JP |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJK |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KCM |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JP |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS002000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 659.1091724 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Emmanuel C. Alozie |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising in Developing and Emerging Countries |
| Remainder of title | The Economic, Political and Social Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20241014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 346 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field. |
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