Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry
Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry - 1 - Oxford Routledge 20151006 - 288 p
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
9781317316879
Taylor & Francis GBP 62.99 BB
Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry - 1 - Oxford Routledge 20151006 - 288 p
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
9781317316879
Taylor & Francis GBP 62.99 BB