Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry

By:

Jean-Paul Gaudilliere

Language: English Publication details: Oxford Routledge 20151006Edition: 1Description: 288 pISBN:

9781317316879

Summary: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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