Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice (Record no. 10006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01660nam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9789811276057 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250414083508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416t2023 xxu e 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811276057 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | World Scientific Publishing |
| Terms of availability | USD 128.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Form of issue | BB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relationship | B01 |
| Personal name | Brennan, Linda |
| 245 10 - TITLE STATEMENT | |
| Title | Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice |
| 260 2# - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | World Scientific |
| Date of publication, distribution, etc. | 2023 |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Professional and scholarly |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | For sale with non-exclusive rights |
| Jurisdiction | WORLD |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relationship | B01 |
| Personal name | Chorazy, Ella |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relationship | B01 |
| Personal name | Jackson, Michaela |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relationship | B01 |
| Personal name | Kubacki, Krzysztof |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relationship | B01 |
| Personal name | Parker, Lukas |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centerville | Centerville | 16/04/2025 | 1000000209 | 16/04/2025 | 16/04/2025 | Books | |||||
| Dewey Decimal Classification | Centerville | Centerville | 16/04/2025 | 1000000210 | 16/04/2025 | 16/04/2025 | Books | |||||
| Dewey Decimal Classification | Centerville | Centerville | 16/04/2025 | 1000000211 | 16/04/2025 | 16/04/2025 | Books |