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Behavioral Economics (Record no. 10137)

MARC details
000 -LEADER
fixed length control field 02495 a2200385 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526161923.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250430042023GB 6 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367764326
Qualifying information BC
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 18.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code JMH
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Subject category code KCC
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Subject category code JMA
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Subject category code JMJ
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Subject category code KCA
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Subject category code KCP
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072 7# - SUBJECT CATEGORY CODE
Subject category code JMH
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Subject category code KCC
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Subject category code JMA
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Subject category code JMJ
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Subject category code KCA
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Subject category code KCP
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Subject category code BUS069000
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Subject category code PSY000000
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Subject category code PSY003000
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072 7# - SUBJECT CATEGORY CODE
Subject category code 330.019
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Philip Corr
9 (RLIN) 142
245 10 - TITLE STATEMENT
Title Behavioral Economics
Remainder of title The Basics
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20230331
300 ## - PHYSICAL DESCRIPTION
Extent 256 p
520 ## - SUMMARY, ETC.
Expansion of summary note The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives, or to turn browsers into buyers. Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. The book showcases how behavioral economics is rooted in some now-old (philosophical, political, and moral) ideas surrounding economics, and in an important sense is a modern expression of some long-standing criticisms of mainstream economics. It contrasts the neoclassical economic perspective (ECON) with a more realistic perspective (HUMAN – the flesh-and-blood economic agent who is not perfect in all respects but who manages to do the best under limitations and constraints). This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they are being influenced every day of their lives by (usually unseen) behavioral insights.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Anke Plagnol
Relationship A01
9 (RLIN) 143

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