Digital Content Marketing (Record no. 10244)
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|---|---|
| fixed length control field | 02119 a2200409 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250526161926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250430042023GB 82 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032346793 |
| Qualifying information | BC |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 41.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
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| Subject category code | UY |
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| Subject category code | KJSA |
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| Subject category code | KJC |
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| Subject category code | UY |
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| Subject category code | UTF |
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| Subject category code | KJSA |
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| Subject category code | KJC |
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| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS042000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043020 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043060 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS058000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS083000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 658.872 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agata Krowinska |
| 9 (RLIN) | 330 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Content Marketing |
| Remainder of title | Creating Value in Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20231123 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christof Backhaus |
| Relationship | A01 |
| 9 (RLIN) | 331 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Benjamin Becker |
| Relationship | A01 |
| 9 (RLIN) | 332 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fabian Bosser |
| Relationship | A01 |
| 9 (RLIN) | 333 |
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