Alphabet (Record no. 105)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01829 a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1032092599 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042021GB 4 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032092591 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 21.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JBCT |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KNT |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KCP |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JPWC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | NH |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JFD |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KNT |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KCP |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | JPVL |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | H |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | POL065000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | SOC052000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 338.761025040973 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Micky Lee |
| 245 10 - TITLE STATEMENT | |
| Title | Alphabet |
| Remainder of title | The Becoming of Google |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20210630 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet. |
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