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Producing and Consuming the Craft Beer Movement (Record no. 10575)

MARC details
000 -LEADER
fixed length control field 03068 a2200445 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526161932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250430042023GB 10 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367625597
Qualifying information BB
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 130.00
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
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Subject category code BUS081000
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Subject category code 338.4766342
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wesley Shumar
9 (RLIN) 910
245 10 - TITLE STATEMENT
Title Producing and Consuming the Craft Beer Movement
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20230331
300 ## - PHYSICAL DESCRIPTION
Extent 152 p
520 ## - SUMMARY, ETC.
Expansion of summary note Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tyson Mitman
Relationship A01
9 (RLIN) 911

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