Innovative Solutions (Record no. 1510)

MARC details
000 -LEADER
fixed length control field 02764 a2200349 4500
001 - CONTROL NUMBER
control field 1138111775
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317100403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042017xx 150 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138111776
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 76.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code TBC
Source thema
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Subject category code TBDG
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072 7# - SUBJECT CATEGORY CODE
Subject category code AKP
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072 7# - SUBJECT CATEGORY CODE
Subject category code TBC
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code TBDG
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code AKP
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072 7# - SUBJECT CATEGORY CODE
Subject category code COM079010
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Subject category code TEC009000
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072 7# - SUBJECT CATEGORY CODE
Subject category code TEC009060
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Subject category code TEC009070
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Subject category code TEC017000
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072 7# - SUBJECT CATEGORY CODE
Subject category code 658.575
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Apala Lahiri Chavan
245 10 - TITLE STATEMENT
Title Innovative Solutions
Remainder of title What Designers Need to Know for Today's Emerging Markets
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. CRC Press
Date of publication, distribution, etc. 20170607
300 ## - PHYSICAL DESCRIPTION
Extent 264 p
520 ## - SUMMARY, ETC.
Expansion of summary note Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Girish V. Prabhu
Relationship B01

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