Marketing Health Care Into the Twenty-First Century (Record no. 1861)

MARC details
000 -LEADER
fixed length control field 03488 a2200337 4500
001 - CONTROL NUMBER
control field 1138980463
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250317100407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312042016GB eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138980464
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Taylor & Francis
Terms of availability GBP 33.99
Form of issue BB
040 ## - CATALOGING SOURCE
Original cataloging agency 01
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 7# - SUBJECT CATEGORY CODE
Subject category code MBP
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code MBNH
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code KJVN
Source thema
072 7# - SUBJECT CATEGORY CODE
Subject category code MBP
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code MBNH
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code KJVN
Source bic
072 7# - SUBJECT CATEGORY CODE
Subject category code BUS000000
Source bisac
072 7# - SUBJECT CATEGORY CODE
Subject category code MED000000
Source bisac
072 7# - SUBJECT CATEGORY CODE
Subject category code 362.10688
Source bisac
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name William Winston
245 10 - TITLE STATEMENT
Title Marketing Health Care Into the Twenty-First Century
Remainder of title The Changing Dynamic
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 20161017
300 ## - PHYSICAL DESCRIPTION
Extent 206 p
520 ## - SUMMARY, ETC.
Expansion of summary note Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity.Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow.Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants.In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision.Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Alan K Vitberg
Relationship A01

No items available.