Market Management and Project Business Development (Record no. 1865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01903 a2200409 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1134506333 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042014GB 78 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781134506330 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 55.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJMP |
| Source | thema |
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| Subject category code | KJMV7 |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TNK |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KNJ |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TBC |
| Source | thema |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJMP |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TNK |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | KNJC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | TBC |
| Source | bic |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS000000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | BUS101000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 658.8 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hedley Smyth |
| 245 10 - TITLE STATEMENT | |
| Title | Market Management and Project Business Development |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20140925 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry. |
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