Principles of Strategic Communication (Record no. 2424)
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| fixed length control field | 02284 a2200457 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0367426315 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317100412.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250312042021GB 156 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367426316 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 58.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
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| Subject category code | BUS052000 |
| Source | bisac |
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| Subject category code | BUS002000 |
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| Subject category code | BUS043000 |
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| Subject category code | LAN004000 |
| Source | bisac |
| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 658.802 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Derina Holtzhausen |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Strategic Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20210709 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 342 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jami Fullerton |
| Relationship | A01 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bobbi Kay Lewis |
| Relationship | A01 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Danny Shipka |
| Relationship | A01 |
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