Pitch, Tweet, or Engage on the Street (Record no. 8636)
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|---|---|
| fixed length control field | 02188 a2200385 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1032511222 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328151427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324022025GB 90 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032511221 |
| Qualifying information | BC |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Taylor & Francis |
| Terms of availability | GBP 64.99 |
| Form of issue | BB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 01 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
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| Subject category code | LAN004000 |
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| 072 7# - SUBJECT CATEGORY CODE | |
| Subject category code | 659.2 |
| Source | bisac |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kara Alaimo |
| 245 10 - TITLE STATEMENT | |
| Title | Pitch, Tweet, or Engage on the Street |
| Remainder of title | How to Practice Global Public Relations and Strategic Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 20250228 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 368 p |
| 520 ## - SUMMARY, ETC. | |
| Expansion of summary note | The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns. Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries. This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets. Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221 |
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