History Of Marketing Science, The (Second Edition) (Record no. 9999)

MARC details
000 -LEADER
fixed length control field 01916nam a2200217 i 4500
001 - CONTROL NUMBER
control field 9789811272226
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250414083508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240416t2023 xxu e 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789811272226
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition World Scientific Publishing
Terms of availability USD 188.00
037 ## - SOURCE OF ACQUISITION
Form of issue BB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Relationship B01
Personal name Winer, Russell S
245 10 - TITLE STATEMENT
Title History Of Marketing Science, The (Second Edition)
260 2# - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. World Scientific / Now Publishers
Date of publication, distribution, etc. 2023
520 ## - SUMMARY, ETC.
Expansion of summary note The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
521 ## - TARGET AUDIENCE NOTE
Target audience note Professional and scholarly
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction For sale with non-exclusive rights
Jurisdiction WORLD
700 1# - ADDED ENTRY--PERSONAL NAME
Relationship B01
Personal name Neslin, Scott A
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centerville Centerville 15/04/2025   1000000191 15/04/2025 15/04/2025 Books
    Dewey Decimal Classification     Centerville Centerville 15/04/2025   1000000192 15/04/2025 15/04/2025 Books
    Dewey Decimal Classification     Centerville Centerville 15/04/2025   1000000193 15/04/2025 15/04/2025 Books