Driving green consumerism through strategic sustainability marketing / Farzana Quoquab, Universiti Teknologi Malaysia, Malaysia, Ramayah Thurasamy, Universiti Sains Malaysia, Malaysia, Jihad Mohammad, Universiti Teknologi Malaysia, Malaysia.

Contributor(s):

Material type: Text

TextSeries: A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book SeriesPublisher: Hershey, PA : IGI Global, Disseminator of Knowledge, [2018]Description: xx, 301 pages ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781522529125

Subject(s):

DDC classification:

658.8/02 23

LOC classification:

HF5413 .D75 2018

Summary: "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- Provided by publisher.

Item type:

Books

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Includes bibliographical references (pages 251-293) and index.

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- Provided by publisher.

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